Download full proceedings:
Do Content and Design of Interactive Economics Learning Website Influence Students’ Satisfaction
Nur Fadhlina Zainal Abedin, Nooraza Tukiran & Nurhanani Aflizan Mohamad Rusli
Faculty of Business Management, Universiti Teknologi MARA, Seremban, Negeri Sembilan, Malaysia
Abstract— Passive learning only relies on listening to teacher’s lecture or rote memorization of information. However, with interactive learning, students can participate in the conversation, through technology and other activities. Interactive learning with videos and audios can keep students interested and reinforce skills. Therefore, Interactive Economics Learning Website was developed. The website is exciting, challenging, and fun to use that encourages students to learn. In order for students to get good experience in using this website, their satisfaction should be taken into consideration. The students in Universiti Teknologi MARA Seremban have been guided to use the website and were given a set of questionnaire regarding their satisfaction of the website. The analyses were conducted using Structural Equation Modelling (SEM) with 209 valid samples. The objective of the study was to investigate the influence of the content and design of the website to students’ satisfaction. The results show that the content and design had significant influence on students’ satisfaction. The standardized regression coefficient for the content and design of the website to satisfaction were 0.26 and 0.83 respectively. Coefficient of determination linking content and design to satisfaction was 0.99.
Keywords—Interactive Learning, Games, Website Satisfaction, Structural Equation Modelling
|File Size:||270 kb|
Cointegration & Granger Causality Test among Trade Openness and Economic Growth in Malaysia
Nur Fadhlina Zainal Abedinaa & Selamah Maamob
aFaculty of Business Management, Universiti Teknologi MARA, Seremban, Negeri Sembilan, Malaysia
bIslamic Bussiness School, College of Bussiness, UUM Sintok, Kedah. Malaysia
Abstract— Economic globalization has caused a reduction of barriers on international trade. It was believed that, the growth in trade would increase the nation’s income. Thus, this empirical study is conducted to examine the short run and long run relationship between economic growth and trade openness. Furthermore, Foreign Direct Investment (FDI) was also investigated because it was believed that openness and economic growth influenced the flow of FDI. Statistical analysis of data had been gathered from 1974 to 2010. The methodology used was multivariate Vector Autoregressive (VAR) co-integration and causality tests. The estimation results indicate that there exists one co-integrating vector. Thus, it can be concluded that there is a long run equilibrium relationship among the variables. Not only does the result from Granger causality test show the existence of bidirectional causality between economic growth and foreign direct investment, and also, unidirectional causality or trade caused economic growth in Malaysia.
Keywords— Trade openness, foreign direct investment, economic growth, Johansen cointegration, Granger causality
|File Size:||232 kb|
Work Readiness of Select Graduating Students of Mindanao State University Iligan Institute of Technology
Safa D. Manala-O
Department of Marketing, College of Business Administration and Accountancy, MSU-Iligan Institute of Technology, Iligan City, Lanao del Norte, Philippines
Abstract— As thousands of students graduate each year, many find themselves unemployed because of skills gaps brought about by low work readiness levels. Literature claims that skills gap is a result of a combination of a variety of factors inherent in graduates, and a failure to establish academe-industry links to prepare students with the right skills set currently demanded in the workplace. In response, this paper studied the work readiness levels of select graduating students from Mindanao State University Iligan Institute of Technology to investigate the presence of skills gaps with respect to the graduating students’ profile, and the relationship between such gaps and the ethnicity and sex of the graduating students. This was done with the objective of understanding how well prepared graduating students are for the challenges of the workplace, and consequently develop measures to improve their work readiness levels. Findings reveal that there are significant differences in the required and perceived work readiness levels of all Business Management graduating students, regardless of their ethnicity and sex, but not for the Computer Studies graduating students. The findings also established a relationship between work readiness gap and the students’ ethnicity. Results show that Visayan graduating students tend to have narrower skills gaps, and thus higher work readiness levels, than Moro graduating students. On the other hand, no relationship could be established between the sex of graduating student and skills gap, therefore concluding that sex does not impact work readiness level and skills gap.
Keywords — gender skills gap, racial skills gap, skills gap, work readiness, work readiness levels
|File Size:||200 kb|
Tourists Motivation to Attend Indigenous Cultural Events: A Case of Kaamatan Harvest Festival, Sabah, Malaysian-Borneo
Siti Zuraini Ramley Alan, Tania Maria Tangit, Silverina Anabelle Kibat & Sairah Saien
Universiti Teknologi MARA (UiTM), Kota Kinabalu Campus, Locked Bag 71, 88997 Kota Kinabalu, Sabah, Malaysia
Abstract— Festivals play a major part in a city and local community. This study evaluates tourists' motivation to attend an indigenous cultural event, Kaamatan, held in Sabah, MalaysianBorneo. A survey was conducted on 30th and 31st May 2015 at the Kadazandusun Cultural Association (KDCA) grounds, where the Kaamatan Harvest Festival was held. The use of random and convenience sampling methods gained a total of 445 respondents with self-administered survey. The study results indicated that the main tourist motivations to participate Kaamatan Harvest Festival are to learn local culture, variety seeking, knowledge gain and to enhance relation. These findings are comparable with other previous motivation studies and will be use to further assist the event organizer to improve tourists visit experience.
Keywords—Tourists Motivation, Cultural Events, Kaamatan Harvest Festival
|File Size:||434 kb|
Applying the Environmental Affordances Concept in Cultural Ecosystem Services of Ecotourism to Taiwan Wetland
Chao Chih-Liang & Hung Pei-Hsun
Department of Environmental and Cultural Resources, National Hsinchu University of Education, Taiwan
Abstract—Ecosystem services provide the mangroves settings of wetland for much ecotourism or education opportunities in Taiwan, but the value attached to it, are hard to determine. On-site data from visitors have been collected and analyzed to incorporate measures of social value and natural resource conditions from the mangrove landscape features in Wazihwei Nature Reserve, Taiwan. Our objectives in this paper are : 1) to examine how visitors assign social values to a wetland protected area setting 2) to expore the relationship between social values and mangroves settings conditions. In the preliminary results suggest conclusions: biodiversity and ecosystem functioning interaction with human well-being need to be incorporated into decision-making processes aimed at the mangrove conservation management systems; and more integrative tools are required to account for the interactions of estuarine ecosystems with surrounding socio-economic activities.
Keywords—Ecosystem Services, Landscape Services, Structure– function–value chain, Wazihwei Nature Reserve
|File Size:||503 kb|
Product Packaging and Consumers’ Buying Decision: A Case Study in Company A
Ahmad Syahmi Ahmad Fadzil, Nur Ain Syazmeen Ahmad Zaki, Syed Jamal Abdul Nasir & Muhammad Hilmi Sukery
Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Abstract— This research examines the impact of product packaging towards consumers’ buying decision in Company A. Company A is a frozen seafood company located in Klang Valley, Malaysia. Since Company A is a local SME (small and medium enterprise), the needs to influence consumers to purchase its product through a good packaging is important. Research is carried out using both primary and secondary sources of data. Accordingly, the product packaging design, colour, typography and convenient of usage were identified as the factors influencing. Thus, research hypotheses were regulated. This research was conducted quantitatively with four hundred and thirty sets of questionnaires were distributed to consumers in Klang Valley. Results show that all the factors have high and positive relationship towards consumers’ buying decision. As for the most dominant factor, packaging typography ranked first followed closely by packaging convenient of usage as the second most dominant factor. Practical Implication— This research can be beneficial for the SMEs to enhance their product packaging to capture customers’ interest. This research can be utilized as a light for the SMEs to pay consideration to such factors, because their benefits are not only for the company but the industry over the long run particularly in keeping up the business sector.
Keywords—Consumers’ buying decision, Convenient of usage, Color, Design, Packaging, Typography
|File Size:||273 kb|
Role of Hotel Management in Attracting More Tourists: A Case Study of Hotels in Isfahan, Iran
Mehdi Momeni, Fatemeh Mohammad Sharifi-Renani, Sara Ghahremani-Tabrizi & Fariba Azamian-Jazi
Department of Geography & Urban Planning, Faculty of Humanities, Najafabad Branch, Islamic Azad University, Najafabad, Isfahan, Iran
Abstract— This research is an attempt to investigate the role the hotel’s management plays in attracting more tourists. This study, an applied research, employed a combination of library, field and survey methodologies for data collection. Questionnaires were the primary tools for data collection, prepared and administered following a number of library research, study of similar questionnaires and inclusion of the desired parameters. Their reliability and validity were tested in the next step. The statistical population included senior managers of Isfahan’s province hotels that were studied by Isfahan’s organization for cultural heritage, handicraft and tourism in 20132014. The sampling method was simple random sampling. The results indicated that the hotel’s management could be effective in attracting more tourists in a variety of ways, the most important of which revealed to be efforts to establish effective communication with customers, utilization of the experience gained from successful hotels and focusing on actual needs of customers. Also, the results of the t-test showed that there was a significant gap between expectations and perceptions of hotel’s managers regarding the roles hotels’ management may play in attraction of tourist at a confidence level of 95. Of these roles, collective participation for offering services to customers, exact definition of expected performance standards to improve services and designing and formulation of an appropriate monitoring system to improve the services pose most serious challenges to attraction of tourists for which suitable solutions should be formulated.
Keywords— Hotel’s Management, Attraction, Tourists, Isfahan
|File Size:||288 kb|
The Perceived Impacts of Ecotourism at Gunung Senyum: Local Community Perspectives
Mashita Binti Abdul Jabara, Abdul Samad Hadib, Shaharuddin Mohamad Ismailb & Ahmad Fariz Mohamedb
aUniversiti Teknologi MARA, Kampus Bandaraya Melaka, Melaka 75300, Malaysia bLESTARI Universiti Kebangsaan Malaysia, , Bangi 43600, Malaysia
Abstract— Ecotourism is one of the fastest growing segments in tourism industry. Ecotourism has proven to benefits many communities, yet the benefits are valued differently by different groups of community. Therefore, the aim of this paper is to examine perceptions of local community in Pahang towards ecotourism development in their area. Understanding residents’ perception is very important for planner to devise effective management strategies for ecotourism development. This study analyses local perceptions towards ecotourism impacts from social, environmental and economic perspectives. A simple random sampling was employed for this study with a total of 102 residents participated. Overall, findings revealed local community held positive perceptions towards ecotourism development in the area. Thus, the state government and other stakeholders should embrace this opportunity in planning appropriate management strategies to boost ecotourism industry because it is argued the more positive perceptions towards tourism impacts hold by locals, the stronger is their support.
Keywords— community, ecotourism, perception, economic impacts, social impacts, environmental impacts.
|File Size:||259 kb|
E-tourism Adoption in Indonesia; A Cluster Identification of Website Level
Andalas University, Indonesia
Abstract—The paper classifies numerous prior studies related to utilization of the internet technology in tourism industries (etourism). This conceptual study investigates the level of e-tourism adoption based on the feature of company website. According to previous studies, there are five clusters identified as level of e-travel adoption including as contact method, information, customer service, transaction and links. E-travel adoption of contact method is related to using internet in communicating with supplier and customers without website. Information cluster related to presence website using a static website and for customer service cluster is website to service their customers. For transaction cluster is websites providing e-order or e-payment and for the advance cluster is links related to integrated web systems. In conclude, five clusters of e-travel adoption would be able to improve the business activities of tourism industries. Accordingly, the further research will be conducted the empirical study based five cluster of e-travel adoption in Indonesia context.
Keywords— Cluster analysis, E-commerce, Indonesia, Tourism.
|File Size:||268 kb|
Investigating the Factors Affecting Purchasing Intention of Smartphone among Consumers
Azira Rahim, Siti Zaharah Safin, Law Kuan Kheng, Nurliyana Abas & Siti Meriam Ali
Universiti Teknologi MARA Kedah, 08400 Merbok, Kedah, Malaysia
Abstract— Consumers changing preferences towards cell phone have affected the mobile industry as a whole. Manufacturers are intensively producing and marketing affordable and low price smartphone to meet the growing demand in the market. Currently, consumers are less likely to consider the price factor when purchasing smartphone hence this study aim to investigate the other factors affecting purchasing intention of smartphone among consumers particularly university students. Primary data were collected from 367 respondents by using five point Likert scale questionnaires. A reliability test, descriptive and regression analysis were used to analyze the data collected. The results of this study indicated that product features and social influence affect purchase intention of smartphone among consumers. The product features is the variable that has the greatest influence on purchase intention of smartphone. However, the study failed to find a significant link between brand name and product sacrifice and purchase intention of smartphone.
Keywords—Brand name, Product features, Product sacrifice, Purchasing intention, Social influence.
|File Size:||200 kb|
Decomposing Trade Effects between Two Islands: A Bi-regional Input-Output Model
Nagoya University, Furo-cho, Chikusa-ku, Nagoya, 464-8603, JAPAN
Abstract—A bi-regional input-output model utilized national and regional data was constructed in this study. It is used to quantify and decompose the industry multipliers of an island named Xiao-liu-qiu, with other industries, both within the island and in the rest of Taiwan. In addition, this study especially focuses on tourism development of Xiao-liu-qiu since tourism is the emerging economic activity. Multiplier analysis was used based on input-output model. Two main findings show based on the results: first, only few tourism characteristic industries can generate relatively higher pulling effects; second, most of the effects leak out to the rest of Taiwan due to the heavy trade dependence on the mainland supplies, and the supply dependence is not mutual between the two regions. The business and policy recommendations are given based on the findings.
Keywords—input-output analysis, regional study, remote community
|File Size:||396 kb|
Perception of Service Quality and Value on International Tourist Revisit Intention: The Mediating Role of Tourist Image in Malaysia Islands
S.M.Hashemi & Jamil Jasoh
School of Housing, Building & Planning
Abstract - In today’s world of intense competition, Revisit intention has been pointed out as an essential research subject in the competitive market of tourism destinations. Tourism destinations Management should focus on gaining tourist loyalty by enhancing tourist perceptions of service quality and increasing as perceived by the tourist value. Although previous studies have addressed the importance of service quality, perceived value, and tourist’s image, the precise nature of the relationships that exist between these constructs and the understanding of their effect on tourist revisit intention still remains a key issue. The current study aims to investigate the Perception of service quality and value on international tourist revisit intention and The Mediating role of Tourist image in Malaysia Islands. This study is important to enable service provider to have a better understanding of international tourist Perception of service quality and value.
Keywords: Service Quality, Perceived Value, Revisit Intention, destination Image, International Tourist, and Malaysia.
|File Size:||126 kb|